Sanan Waheed Khan

Exploring Regenerative Tourism Using Media Richness Theory: Emerging Role of Immersive Journalism, Metaverse-Based Promotion, Eco-Literacy, and Pro-Environmental Behavior

Xiaozhe Hui, Syed Hassan Raza, Sanan Waheed Khan et al. · Sustainability · 2023 · 63 citations · Full text

Media Richness Theory, Tourism Management, Tourism Performance +23

Unlocking infodemics and mysteries in COVID-19 vaccine hesitancy: Nexus of conspiracy beliefs, digital informational support, psychological Well-being, and religious fatalism

Syed Hassan Raza, Muhammad Yousaf, Umer Zaman et al. · Vaccine · 2023 · 24 citations · Full text

Linking celebrity endorsement and luxury brand purchase intentions through signaling theory: A serial-mediation model involving psychological ownership, brand trust and brand attitude

Sanan Waheed Khan, Umer Zaman · Econstor (Econstor) · 2021 · 21 citations

The Effect of Celebrity Endorsement on Consumer Purchase Intention: The Mediating Role of Brand Loyalty

Rarina Mookda, Sanan Waheed Khan, Sirichanok Intasuwan et al. · International Journal of Scientific and Research Publications · 2020 · 10 citations · Full text