Concepedia

Nusrat Jahan

NJ

Statistics

Publications

16

Citations

598

H-Index

13

Active since

2018

Affiliations

Hajee Mohammad Danesh Science and Technology University(Current)

Jeonbuk National University

Rabindra University

University of Barishal

Daffodil International University

Nusrat Jahan is an author at Hajee Mohammad Danesh Science and Technology University specializing in business, marketing, and marketing management.

Publications per year

2018–2024

16

Publications

16

The adoption of cloud computing in small and medium enterprises: a developing country perspective

Abul Khayer, Nusrat Jahan, Md. Nahin Hossain et al. · VINE Journal of Information and Knowledge Management Systems · 2020 · 131 citations

Business, Cloud Computing, Information Systems +11

Can “Liking” Behavior Lead to Usage Intention on Facebook? Uses and Gratification Theory Perspective

Md. Alamgir Hossain, Minho Kim, Nusrat Jahan · Sustainability · 2019 · 85 citations · Full text

Business, Marketing, Marketing Management +15

Understanding online community participation behavior and perceived benefits: a social exchange theory perspective

Nusrat Jahan, Seung Woon Kim · PSU Research Review · 2020 · 61 citations · Full text

Social Sciences, Communication, Social Psychology +15

Factors effecting customer satisfaction of mobile banking in Bangladesh: a study on young users' perspective

Nusrat Jahan, Golam Shahria · South Asian Journal of Marketing · 2021 · 57 citations · Full text

Business, Marketing, Marketing Management +17

A multidimensional and hierarchical model of banking services and behavioral intentions of customers

Md. Alamgir Hossain, Nusrat Jahan, Minho Kim · International Journal of Emerging Markets · 2021 · 45 citations

Business, Marketing, Marketing Management +15

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