Concepedia
Statistics
Publications
2
Citations
209
H-Index
Active since
2021
Affiliations
Université de Montpellier(Current)
NEOMA Business School
Montpellier Business School
Théo Justy is an author at Université de Montpellier specializing in big data, management, and business.
Top concepts
Big DataBusinessManagementBusiness AnalyticsMarketingEngineeringData ScienceData ManagementData IntegrationBusiness Strategy
Publications per year
2021–2023
Big data and firm marketing performance: Findings from knowledge-based view
Shivam Gupta, Théo Justy, Shampy Kamboj et al. · Technological Forecasting and Social Change · 2021 · 170 citations · Full text
Marketing Analytics, Big Data Acquisition, Digital Marketing +10
On the edge of Big Data: Drivers and barriers to data analytics adoption in SMEs
Théo Justy, Estelle Pellegrin‐Boucher, Denis Lescop et al. · Technovation · 2023 · 39 citations · Full text
Big Data Acquisition, Engineering, Data Science +12
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