Concepedia

Ka Lun Benjamin Cheng

KL

Statistics

Publications

1

Citations

137

H-Index

1

Active since

2020

Affiliations

Hong Kong Baptist University(Current)

Ka Lun Benjamin Cheng is an author at Hong Kong Baptist University specializing in tourism management, advertising psychology, and advertising audiences.

Publications per year

2020–2020

1

Publications

1

Does virtual reality attract visitors? The mediating effect of presence on consumer response in virtual reality tourism advertising

Wai Lo, Ka Lun Benjamin Cheng · Information Technology & Tourism · 2020 · 137 citations · Full text

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