Concepedia

Author

Ka Lun Benjamin Cheng

Also Known As

Cheng, Ka Lun Benjamin, Ka Lun Benjamin Cheng

5

Publications

141

Citations

2

H-Index

11

Concepts

All Affiliations

KL

About

Ka Lun Benjamin Cheng is an author at Hong Kong Baptist University specializing in user experience, customer satisfaction, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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Management

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Communication

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Marketing

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Consumer Behavior

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Ka Lun Benjamin Cheng

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Publications

134

Citations

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H-Index

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