Concepedia

Zailin Zainal Ariffin

ZZ

3

Publications

48

Citations

3

H-Index

2018

Active since

Affiliations

National University of Malaysia(Current)

National Defence University of Malaysia

Zailin Zainal Ariffin is an author at National University of Malaysia specializing in marketing, consumer behavior, and consumer research.

Top concepts

MarketingConsumer BehaviorConsumer ResearchManagementConsumer Decision MakingHealthCultureBrandingEconomicsEducation

Publications per year

2018–2023

3

Publications

3

Religiosity Commitment and Decision-Making Styles Among Generation Y Muslim Consumers in Malaysia

Nor Khasimah Aliman, Zailin Zainal Ariffin, Shareena Mohamed Hashim · International Journal of Academic Research in Business and Social Sciences · 2018 · 19 citations · Full text

Consumer Study, Religiosity, Consumer Research +19

Household Food Waste Behavior in Klang Valley, Malaysia, and Its Potential in the Circular Economy

Zailin Zainal Ariffin, Siti Norazlin Anuar, Noor Farhana Mangadi et al. · Sustainability · 2023 · 16 citations · Full text

Economic Development, Agricultural Economics, Sustainable Development +27

Consumer Acceptance of Renewable Energy in Peninsular Malaysia

Zailin Zainal Ariffin, Norsuhada Isa, Muhammad Quisar Lokman et al. · Sustainability · 2022 · 13 citations · Full text

Green Marketing, Engineering, Energy Markets +18

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