Marcus O’Dair

The networked record industry: How blockchain technology could transform the record industry

Marcus O’Dair, Zuleika Beaven · Strategic Change · 2017 · 104 citations

Music, Distributed Ledger, Abstract Blockchain Technology +18

Financing new creative enterprise through blockchain technology: Opportunities and policy implications

Marcus O’Dair, Robyn Owen · Strategic Change · 2019 · 50 citations

Entrepreneurship, Abstract Blockchain Technology, Fintech +22

Beyond the black box in music streaming: the impact of recommendation systems upon artists

Marcus O’Dair, Andrew E. Fry · Popular Communication · 2019 · 31 citations

Music, Music Streaming Services, Computational Musicology +18

How blockchain technology can monetize new music ventures: an examination of new business models

Robyn Owen, Marcus O’Dair · The Journal of Risk Finance · 2020 · 19 citations

Digital Business, New Music Ventures, Distributed Ledger +23

Monetizing new music ventures through blockchain: Four possible futures?

Marcus O’Dair, Robyn Owen · The International Journal of Entrepreneurship and Innovation · 2019 · 18 citations

Music, New Music Ventures, Entrepreneurship +20