Concepedia

Lanying Huang

LH

14

Publications

627

Citations

11

H-Index

2004

Active since

Affiliations

National Taipei University(Current)

National Changhua University of Education

National Chung Hsing University

University of Delaware

Ontario Tech University

Lanying Huang is an author at National Taipei University specializing in management, business, and interactive marketing.

Top concepts

ManagementBusinessCustomer SatisfactionInteractive MarketingMarketingSocial SciencesConsumer BehaviorConsumer ResearchLawArts

Publications per year

2004–2021

14

Publications

14

Gratifications and social network service usage: The mediating role of online experience

Lanying Huang, Ying‐Jiun Hsieh, Yenchun Jim Wu · Information & Management · 2014 · 178 citations

Customer Satisfaction, Social Networks, Social Media +11

Predicting online game loyalty based on need gratification and experiential motives

Lanying Huang, Ying‐Jiun Hsieh · Internet Research · 2011 · 148 citations

Customer Satisfaction, Flow Theory, Online Gaming +33

Consumer electronics acceptance based on innovation attributes and switching costs: The case of e-book readers

Lanying Huang, Ying‐Jiun Hsieh · Electronic Commerce Research and Applications · 2011 · 77 citations

Consumer-driven Product Development, Customer Satisfaction, Technology Acceptance Model +13

Sanction changes and drunk-driving injuries/deaths in Taiwan

Yun‐Shan Chan, Chin‐Shyan Chen, Lanying Huang et al. · Accident Analysis & Prevention · 2017 · 42 citations

Public Policy, Public Safety, Safety Science +6

The trafficking of women and girls in Taiwan: characteristics of victims, perpetrators, and forms of exploitation

Lanying Huang · BMC Women s Health · 2017 · 36 citations · Full text

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