Concepedia
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Publications
1
Citations
12
H-Index
Active since
2011
Moeez Ahsan is an author specializing in business, brand associations, and strategic brand management.
Publications per year
2011–2011
Knowledge Metrics of Brand Equity: Critical Measure of Brand Attachment and Brand Attitude Strength
Arslan Rafi, Moeez Ahsan, Fawad Saboor et al. · 2011 · 12 citations
Business, Marketing, Marketing Management +11
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