Concepedia

Nguyen Thi Le Huyen

NT

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Publications

1

Citations

21

H-Index

1

Active since

2014

Affiliations

Asia University(Current)

Nguyen Thi Le Huyen is an author at Asia University specializing in marketing strategy, brand management, and consumer brand perception.

ORCID

Publications per year

2014–2014

1

Publications

1

The Influence of Perceived Brand Quality and Perceived Brand Prestige on Purchase Likelihood of iPhone and HTC Mobile Phone in Taiwan

Massoud Moslehpour, Nguyen Thi Le Huyen · Research in Business and Management · 2014 · 21 citations · Full text

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