Concepedia

Terrell G. Williams

TG

Statistics

Publications

4

Citations

329

H-Index

4

Active since

1990

Affiliations

Western Washington University(Current)

Terrell G. Williams is an author at Western Washington University specializing in marketing, management, and economics.

Top concepts

Publications per year

1990–2002

4

Publications

4

Market mavens′ purchase decision evaluative criteria: implicationsfor brand and store promotion efforts

Terrell G. Williams, Mark E. Slama · Journal of Consumer Marketing · 1995 · 134 citations

Social class influences on purchase evaluation criteria

Terrell G. Williams · Journal of Consumer Marketing · 2002 · 116 citations

, , +21

Generalization of the Market Maven's Information Provision Tendency Across Product Categories

Mark E. Slama, Terrell G. Williams · ACR North American Advances · 1990 · 68 citations

, , +11

Microcomputer Usage in Marketing Departments of Fortune 500 Firms: What Should Marketing Students Study?

John Rogers, Terrell G. Williams, Raymond McLeod · Journal of Marketing Education · 1990 · 11 citations

, , +18

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