Concepedia

Author

Jiajia Cao

Nanchang University

Also Known As

JiaJia Cao, Jiajia Cao

10

Publications

55

Citations

2

H-Index

13

Concepts

All Affiliations

Nanchang University
JC

About

Jiajia Cao is an author at Nanchang University specializing in interactive marketing, customer satisfaction, and consumer uncertainty.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

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47

2

Management

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47

3

Marketing

1

1

47

4

Consumer Behavior

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1

47

5

Consumer Decision Making

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47

Jiajia Cao

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1

Publications

47

Citations

1

H-Index

YearCitations

Whether a retailer should enter an e‐commerce platform taking into account consumer returns

Kaiying Cao, Yuqiu Xu, Jiajia Cao,

International Transactions in Operational Research

2020

47

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