Concepedia

Irsa Mehboob

IM

Statistics

Publications

2

Citations

124

H-Index

2

Active since

2015

Affiliations

University of the Punjab(Current)

Irsa Mehboob is an author at University of the Punjab specializing in business, consumer behavior, and consumer buying behavior.

Publications per year

2015–2017

2

Publications

2

Investigating the consumer behavior for <i>halal</i> endorsed products

Mubbsher Munawar Khan, Humaira Asad, Irsa Mehboob · Journal of Islamic marketing · 2017 · 69 citations

Business, Marketing, Marketing Management +17

Effects of Online Shopping Trends on Consumer-Buying Behaviour: An Empirical Study of Pakistan

Dr Rizwana Bashir, Irsa Mehboob, Waqas Khaliq Bhatti · Journal of Management and Research · 2015 · 55 citations · Full text

Business, Information Systems, Marketing +17

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