Concepedia

Author

Irsa Mehboob

University of the Punjab

Also Known As

Irsa Mehboob

6

Publications

128

Citations

3

H-Index

17

Concepts

All Affiliations

University of the Punjab
IM

About

Irsa Mehboob is an author at University of the Punjab specializing in business, consumer decision making, and consumer research.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

2

2

121

2

Management

2

2

121

3

Marketing

2

2

121

4

Behavioral Sciences

1

1

68

5

Economics

1

1

53

Irsa Mehboob

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2

Publications

121

Citations

2

H-Index

YearCitations

Investigating the consumer behavior for <i>halal</i> endorsed products

Mubbsher Munawar Khan, Humaira Asad, Irsa Mehboob

Journal of Islamic marketing

2017

68

EFFECTS OF ONLINE SHOPPING TRENDS ON CONSUMER-BUYING BEHAVIOR: AN EMPIRICAL STUDY OF PAKISTAN

Dr Rizwana Bashir, Irsa Mehboob, Waqas Khaliq Bhatti

Journal of Management and Research

2019

53

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