Concepedia

Author

Irsa Mehboob

Also Known As

Irsa Mehboob

6

Publications

128

Citations

3

H-Index

17

Concepts

All Affiliations

IM

About

Irsa Mehboob is an author at University of the Punjab specializing in business, consumer decision making, and consumer research.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

2

2

121

2

Management

2

2

121

3

Marketing

2

2

121

4

Behavioral Sciences

1

1

68

5

Economics

1

1

53