Concepedia

Shenglu Ye

SY

2

Publications

53

Citations

2

H-Index

2018

Active since

Affiliations

Zhejiang University(Current)

University of California, Irvine

Shenglu Ye is an author at Zhejiang University specializing in behavioral decision making, survey methodology, and management.

Top concepts

GenderMarketingManagementStatisticsEngineeringGender IdentityService QualityDecision ScienceConsumer BehaviorConsumer Research

Publications per year

2018–2019

2

Publications

2

Using Decision Tree to Predict Response Rates of Consumer Satisfaction, Attitude, and Loyalty Surveys

Jian Han, Miaodan Fang, Shenglu Ye et al. · Sustainability · 2019 · 29 citations · Full text

Marketing Analytics, Customer Satisfaction, Engineering +22

How have males and females been described over the past two centuries? An analysis of Big-Five personality-related adjectives in the Google English Books

Shenglu Ye, Simin Cai, Chuansheng Chen et al. · Journal of Research in Personality · 2018 · 24 citations

Gender Identity, Gender Studies, Gendered Context +4

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