Concepedia

Flor Madrigal Moreno

FM

Statistics

Publications

1

Citations

225

H-Index

1

Active since

2017

Affiliations

Universitat de Barcelona(Current)

Flor Madrigal Moreno is an author at Universitat de Barcelona specializing in consumer loyalty, digital advertising, and consumption studies.

ORCID

Publications per year

2017–2017

1

Publications

1

The Characterization of the Millennials and Their Buying Behavior

Flor Madrigal Moreno, Jaime Gil-Lafuente, Fernando Ávila Carreón et al. · International Journal of Marketing Studies · 2017 · 225 citations · Full text

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