Concepedia

Kah-Boon Lim

KL

Statistics

Publications

2

Citations

52

H-Index

2

Active since

2020

Affiliations

Multimedia University(Current)

Kah-Boon Lim is an author at Multimedia University specializing in customer satisfaction, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchPurchase IntentionCustomer SatisfactionConsumer Decision MakingHealthBrand Strategy

Publications per year

2020–2021

2

Publications

2

Product Packaging: Impact on Customers’ Purchase Intention

Sook Fern Yeo, Cheng Ling Tan, Kah-Boon Lim et al. · International Journal of Business and Society · 2020 · 42 citations · Full text

Customer Satisfaction, Consumer Study, Consumer Research +16

Factors Affecting Purchasing Intention by Using Mobile Shopping Applications in Malaysia

Kah-Boon Lim, Sook Fern Yeo, Jin-Chee Wong · International Journal of Business and Society · 2021 · 10 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +18

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