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Publications
1
Citations
33
H-Index
Active since
2012
Irum Akhtar is an author specializing in innovation, business, and customer loyalty.
Publications per year
2012–2012
The Impact of Innovation on Customer Satisfaction and Brand loyalty: A Study of the Students of Faisalabad
Tahir Naveed, Irum Akhtar, Khaliq Ur Rehman Cheema · RePEc: Research Papers in Economics · 2012 · 33 citations
Business, Innovation Management, Marketing +12
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