Concepedia
Statistics
Publications
3
Citations
47
H-Index
Active since
2022
Affiliations
University of Tabuk(Current)
University of Business and Technology
Areej Algumzi is an author at University of Tabuk specializing in business, marketing management, and marketing.
Publications per year
2022–2022
Risks and Challenges Associated with NEOM Project in Saudi Arabia: A Marketing Perspective
Areej Algumzi · Journal of risk and financial management · 2022 · 20 citations · Full text
Business, Marketing, Marketing Management +11
Impact of digital marketing on SMEs performance in Saudi Arabia: Implications on building NEOM
Areej Algumzi · TRANSNATIONAL MARKETING JOURNAL · 2022 · 15 citations
Business, Marketing, Marketing Management +6
Utilization of wearable smartwatch and its application among Saudi population
Entesar Alaskari, Turki M Alanzi, Saja Al-Rayes et al. · Frontiers in Computer Science · 2022 · 12 citations · Full text
Business, Information Systems, Information Technology +17
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