Concepedia
Statistics
Publications
4
Citations
98
H-Index
Active since
2008
Affiliations
Utrecht University(Current)
University of Applied Sciences Utrecht
Pascal van Hattum is an author at Utrecht University specializing in business, marketing, and consumer segmentation.
Publications per year
2008–2012
Consumer lifestyles: alternative adoption patterns for advanced mobile services
Harry Bouwman, Carolina Ló, pez Nicolá et al. · International Journal of Mobile Communications · 2012 · 35 citations
Business, Information Systems, Marketing +17
Housing Preferences of an Ageing Population: Investigation in the Diversity Among Dutch Older Adults
P. E. de Jong, Jan Rouwendal, Pascal van Hattum et al. · SSRN Electronic Journal · 2012 · 30 citations · Full text
Social Sciences, Sociology, Housing +14
Market Segmentation Using Brand Strategy Research: Bayesian Inference with Respect to Mixtures of Log-Linear Models
Pascal van Hattum, Herbert Hoijtink · Journal of Classification · 2009 · 21 citations
Business, Marketing, Marketing Management +14
The proof of the pudding is in the eating Data fusion: An application in marketing
Pascal van Hattum, Herbert Hoijtink · Journal of Database Marketing & Customer Strategy Management · 2008 · 12 citations · Full text
Business, Marketing, Marketing Management +12
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