Concepedia

Author

Anuradha Sivaraman

University of HoustonORCID

Also Known As

Anuradha Sivaraman

6

Publications

78

Citations

1

H-Index

0

Concepts

All Affiliations

University of Houston
AS

About

Anuradha Sivaraman is an author at University of Houston.

Anuradha Sivaraman

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1

Publications

77

Citations

1

H-Index

YearCitations

Counterfactual Thinking and Advertising Responses

Parthasarathy Krishnamurthy, Anuradha Sivaraman

Journal of Consumer Research

2002

77

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