Yiwei Xu

Testing Strategies to Increase Source Credibility through Strategic Message Design in the Context of Vaccination and Vaccine Hesitancy

Yiwei Xu, Drew Margolin, Jeff Niederdeppe · Health Communication · 2020 · 59 citations

Veterinary Medicine, Communication, Health Promotion +17

Evidence‐Based Message Strategies to Increase Public Support for State Investment in Early Childhood Education: Results from a Longitudinal Panel Experiment

Jeff Niederdeppe, Liana B. Winett, Yiwei Xu et al. · Milbank Quarterly · 2021 · 23 citations · Full text

Public Affairs, Early Childhood Education, Public Policy +13

When “Tried and True” Advocacy Strategies Backfire

Liana B. Winett, Jeff Niederdeppe, Yiwei Xu et al. · The Journal of Public Interest Communications · 2021 · 19 citations · Full text

Public Affairs, Political Communication, Public Policy +17

Local TV News Coverage of Racial Disparities in COVID-19 During the First Wave of the Pandemic, March–June 2020

Yiwei Xu, Elizabeth K. Farkouh, Caroline A. Dunetz et al. · Race and Social Problems · 2022 · 17 citations · Full text

Social Sciences, Ethnic Studies, Health Communication +15

Examining the green factors affecting environmental performance in small and medium–sized enterprises: A mediating essence of green creativity

Di He, Ali Raza, Min Chen et al. · Frontiers in Psychology · 2022 · 15 citations · Full text

Management, Environmental Management, Leadership +12