Concepedia
Statistics
Publications
8
Citations
142
H-Index
Active since
2015
Affiliations
Bandung Institute of Technology(Current)
Parahyangan Catholic University
School of Business and Management
Ira Fachira is an author at Bandung Institute of Technology specializing in marketing, marketing management, and business.
Publications per year
2015–2023
Experiential learning model: improving entrepreneurial values through internship program at start-ups
Donald Crestofel Lantu, Yulianto Suharto, Ira Fachira et al. · Higher Education Skills and Work-based Learning · 2021 · 38 citations
Business, Entrepreneurship, Corporate Entrepreneurship +14
Telling tales: online comic and gripe story‐sharing by service workers about difficult customers
Janet Sayers, Ira Fachira · New Technology Work and Employment · 2015 · 22 citations · Full text
Social Sciences, Communication, Organizational Behavior +13
THE INFLUENCE OF E-COMMERCE’ MARKETING ON IMPULSIVE BUYING BEHAVIOUR
Enri Nabila Bahrah, Ira Fachira · Advanced International Journal of Business Entrepreneurship and SMEs · 2021 · 22 citations · Full text
Business, Marketing, Marketing Management +15
Slow fashion purchase intention drivers: an Indonesian study
Atik Aprianingsih, Ira Fachira, Margareth Setiawan et al. · Journal of Fashion Marketing and Management · 2022 · 15 citations
Business, Marketing, Marketing Management +17
The Evaluation of Digital Brand Storytelling Implementation in Local Brand
Fairuz Nisa Fauziah, Ira Fachira · European Journal of Business Management and Research · 2021 · 12 citations · Full text
Business, Marketing, Marketing Management +9
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