Statistics
Publications
1
Citations
16
H-Index
1
Active since
2012
Affiliations
Universidad de Cantabria(Current)
Gonzalo Martínez-Camino is an author at Universidad de Cantabria specializing in audience interpretation of advertising, audience reception, and advertising strategy.
Publications per year
2012–2012
1
1
A pragmatics theory on television advertising
Gonzalo Martínez-Camino, Manuel Pérez-Saiz · Journal of Pragmatics · 2012 · 16 citations
Business, Communication, Marketing +13
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