Concepedia

Mahsa Namjoyan

MN

1

Publications

11

Citations

1

H-Index

2013

Active since

Affiliations

University of Isfahan(Current)

Mahsa Namjoyan is an author at University of Isfahan specializing in customer relationship management, business, and consumer research.

Top concepts

BusinessMarketingManagementSales ManagementConsumer ResearchMarketing StrategyKnowledge ManagementMarketing ManagementCustomer SatisfactionRelationship Marketing

Publications per year

2013–2013

1

Publications

1

Studying the Effects of Customer Relationship Management on the Marketing Performance (Isfahan Saderat Bank as a case Study)

Mahsa Namjoyan, Ali Nasr Esfahani, Fariddeddin Allameh Haery · International Journal of Academic Research in Business and Social Sciences · 2013 · 11 citations · Full text

Path Coefficient, Relationship Marketing, Customer Satisfaction +12

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