Concepedia
1
Publications
72
Citations
H-Index
2001
Active since
Affiliations
University of Pennsylvania(Current)
M.M. Bachann is an author at University of Pennsylvania specializing in interactive marketing, business, and management.
Top concepts
BusinessMarketingManagementConsumer ResearchCustomer SatisfactionInteractive Marketing
Publications per year
2001–2001
Implications of buyer decision theory for design of e-commerce websites
Barry G. Silverman, M.M. Bachann, KHALED AL-AKHARAS · International Journal of Human-Computer Studies · 2001 · 72 citations
Electronic Marketplace, Customer Satisfaction, Online Customer Behavior +9
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