Nurul Ain Mohd Hasan

Mediating Role of Job Satisfaction on Internal Corporate Social Responsibility Practices and Employee Engagement in Higher Education Sector

Md. Monir Hossen, Tak Jie Chan, Nurul Ain Mohd Hasan · Contemporary Management Research · 2020 · 42 citations · Full text

Management, Organizational Behavior, Corporate Social Responsibility +10

Influence of short video content on consumers purchase intentions on social media platforms with trust as a mediator

Chengdan Luo, Nurul Ain Mohd Hasan, Abdul Muati Ahmad · Scientific Reports · 2025 · 22 citations · Full text

Social Sciences, Marketing, Marketing Management +17

Exploring Satisfaction and Trust as Key Drivers of e-Government Continuance Intention: Evidence from China for Sustainable Digital Governance

Chengdan Luo, Nurul Ain Mohd Hasan, Abdul Muati Ahmad · Sustainability · 2024 · 20 citations · Full text

Public Affairs, Information Systems, Public Administration +17

Purchase intentions for cultural heritage products in E-commerce live streaming: An ABC attitude theory analysis

Xu Yingqing, Nurul Ain Mohd Hasan, Farhana Muslim Mohd Jalis · Heliyon · 2024 · 18 citations · Full text

Business, Marketing, Marketing Management +15

Opportunities or Challenges? The Interplay between Artificial Intelligence and Corporate Social Responsibility Communication

Xiangzhou Hua, Nurul Ain Mohd Hasan, Feroz De Costa et al. · Business Systems Research Journal · 2024 · 16 citations · Full text

Social Sciences, Communication, Marketing +16