Ook Lee

Factors influencing intention to donate via social network site (SNS): From Asian’s perspective

Suaini Sura, Jongchang Ahn, Ook Lee · Telematics and Informatics · 2016 · 96 citations

Philanthropy, Social Media, Media Marketing +8

Proposing an Integrated Approach to Analyzing ESG Data via Machine Learning and Deep Learning Algorithms

Ook Lee, Hanseon Joo, Hayoung Choi et al. · Sustainability · 2022 · 79 citations · Full text

Artificial Intelligence, Engineering, Machine Learning +23

The Impact of Virtual Reality Functions of a Hotel Website on Travel Anxiety

Ook Lee, Ji-Eun Oh · CyberPsychology & Behavior · 2007 · 70 citations

Customer Satisfaction, Tourism Management, Engineering +19

Addictive Consumption of Avatars in Cyberspace

Ook Lee, Mincheol Shin · CyberPsychology & Behavior · 2004 · 48 citations

Avatar Animation, Engineering, Social Psychology +23

Cultural Differences in E-Mail Use of Virtual Teams: A Critical Social Theory Perspective

Ook Lee · CyberPsychology & Behavior · 2002 · 43 citations

Cross-cultural Issue, Culture, Organizational Communication +15