Concepedia

Yuyun Sumarlinah

YS

1

Publications

20

Citations

1

H-Index

2022

Active since

Affiliations

Universitas Dr. Soetomo(Current)

Yuyun Sumarlinah is an author at Universitas Dr. Soetomo specializing in marketing communication, consumer research, and customer satisfaction.

Top concepts

BusinessMarketingManagementPublic HealthService QualityConsumer BehaviorConsumer ResearchDigital MarketingMarketing ManagementCustomer Satisfaction

Publications per year

2022–2022

1

Publications

1

The Role of Digital Marketing, Service Quality, Product Quality on Purchasing Power through the Satisfaction of Probolinggo MSME Followers during the Covid-19 Pandemic

Yuyun Sumarlinah, Sukesi Sukesi, Sugiyanto Sugiyanto · International Journal of Applied Business and International Management · 2022 · 20 citations · Full text

Customer Satisfaction, Online Customer Behavior, Service Quality +14

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