Concepedia
Statistics
Publications
5
Citations
188
H-Index
Active since
2006
Affiliations
Overseas Chinese University(Current)
Middle Tennessee State University
Su-Fang Lee is an author at Overseas Chinese University specializing in business, consumer behavior, and marketing.
Publications per year
2006–2019
An Empirical Examination of Customer Perceptions of Mobile Advertising
Su-Fang Lee, Yuan-Cheng Tsai, Wen-Jang Jih · Information Resources Management Journal · 2006 · 82 citations · Full text
Business, Marketing, Marketing Management +17
An Exploratory Analysis of Relationships between Cellular Phone Uses' Shopping Motivators and Lifestyle Indicators
Wen-Jang Jih, Su-Fang Lee · Journal of Computer Information Systems · 2016 · 55 citations
Business, Information Systems, Management Information Systems +14
Effects of Service Quality and Shared Value on Trust and Commitment: An Empirical Study of 3cs Product Customers in Taiwan
Wen-Jang Jih, Su-Fang Lee, Yuan-Cheng Tsai · International Journal of Business · 2007 · 21 citations
Business, Marketing, Marketing Management +9
The Impact of Web Visual Aesthetics on Purchase Intention
Pei-Yu Tseng, Su-Fang Lee · 2019 IEEE Eurasia Conference on IOT, Communication and Engineering (ECICE) · 2019 · 17 citations
Investigating the Impact of Customer Relationship Management Practices of E-Commerce on Online Customer's Web Site Satisfaction
Su-Fang Lee, Wen-Jang Jih, Shyh-Rong Fang · International Journal of E-Business Research · 2006 · 13 citations
Business, Information Systems, Marketing +16
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