Concepedia
Statistics
Publications
5
Citations
263
H-Index
Active since
2014
Affiliations
University of Georgia(Current)
University of Pennsylvania
University of Maryland, College Park
Rowan University
Rui Shi is an author at University of Georgia specializing in social sciences, social media, and health communication.
Publications per year
2014–2020
Effects of Online Comments on Smokers' Perception of Antismoking Public Service Announcements
Rui Shi, Paul Messaris, Joseph N. Cappella · Journal of Computer-Mediated Communication · 2014 · 118 citations · Full text
Social Sciences, Psychology, Social Psychology +15
Effect of Character–Audience Similarity on the Perceived Effectiveness of Antismoking PSAs via Engagement
Minji Kim, Rui Shi, Joseph N. Cappella · Health Communication · 2016 · 67 citations · Full text
Social Sciences, Communication, Health Behavior +17
How do Online Comments Affect Perceived Descriptive Norms of E-Cigarette Use? The Role of Quasi-Statistical Sense, Valence Perceptions, and Exposure Dosage
Jiaying Liu, Rui Shi · Journal of Computer-Mediated Communication · 2018 · 39 citations · Full text
Social Sciences, Psychology, Social Psychology +14
Using a Media Campaign to Increase Engagement With a Mobile-Based Youth Smoking Cessation Program
Amy Sanders, Cendrine Robinson, Shani C. Taylor et al. · American Journal of Health Promotion · 2017 · 25 citations
Public Health, Health Behavior, Health Promotion +17
The Dilemma of Correcting Nicotine Misperceptions: Nicotine Replacement Therapy versus Electronic Cigarettes
Rui Shi, Robert Feldman, Jiaying Liu et al. · Health Communication · 2020 · 14 citations · Full text
Public Health, Health Behavior, Health Education +12
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