Jay S. Efran

Systematic desensitization: Expectancy change or counterconditioning?

James E. Marcia, Barry Rubin, Jay S. Efran · Journal of Abnormal Psychology · 1969 · 131 citations

Medicine, Internal Medicine, Restitution +4

Personality as the basis for theoretical predilections.

John Asher Johnson, Christopher K. Germer, Jay S. Efran et al. · Journal of Personality and Social Psychology · 1988 · 101 citations

Social Sciences, Behavioral Sciences, Psychology +15

Looking for approval: Effects on visual behavior of approbation from persons differing in importance.

Jay S. Efran · Journal of Personality and Social Psychology · 1968 · 96 citations

Social Sciences, Psychology, Social Psychology +7

Factor analysis of a fear survey schedule

Barry Rubin, Edward S. Katkin, Barry W. Weiss et al. · Behaviour Research and Therapy · 1968 · 89 citations

Social Sciences, Behavioral Sciences, Psychology +11

Use of paradoxical intention in a behavioral program for sleep onset insomnia.

L. Michael Ascher, Jay S. Efran · Journal of Consulting and Clinical Psychology · 1978 · 81 citations

Medicine, Behavioral Sciences, Psychology +11