Concepedia
Statistics
Publications
1
Citations
42
H-Index
Active since
2014
Joseph A. L. Klipfel is an author specializing in business, late adopters, and brand identity.
Publications per year
2014–2014
Self-Congruity: A Determinant of Brand Personality
Joseph A. L. Klipfel, Allen Barclay, Kristi M. Bockorny · 2014 · 42 citations
Business, Marketing, Marketing Management +14
1–1 of 1