Concepedia
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Publications
2
Citations
34
H-Index
Active since
2011
Barathy Doraisamy is an author specializing in marketing management, business, and consumer behavior.
Publications per year
2011–2015
A STUDY ON CONSUMERS' PERFERENCES OF ISLAMIC BANKING PRODUCTS AND SERVICES IN SUNGAI PETANI
Barathy Doraisamy, Arunagiri Shanmugam, Ravindran Raman · 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding · 2011 · 23 citations
Business, Marketing, Marketing Management +14
A STUDY ON SERVICE QUALITY ON CUSTOMER SATISFACTION IN LOW COST AIRLINE INDUSTRIES
Barathy Doraisamy · 2015 · 11 citations
Business, Marketing, Marketing Management +13
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