Concepedia

Sufyan Habib

SH

Statistics

Publications

10

Citations

280

H-Index

10

Active since

2018

Affiliations

Saudi Electronic University(Current)

Sufyan Habib is an author at Saudi Electronic University specializing in interactive marketing, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchInteractive MarketingConsumer BehaviorDigital MarketingCustomer SatisfactionBrandingCommunication

Publications per year

2018–2024

10

Publications

10

Impact of Perceived Risk on Consumers Technology Acceptance in Online Grocery Adoption amid COVID-19 Pandemic

Sufyan Habib, Nawaf N. Hamadneh · Sustainability · 2021 · 102 citations · Full text

Customer Satisfaction, New Technologies, Digital Marketing +19

Influence of Electronic Word of Mouth (eWOM) and Relationship Marketing on Brand Resonance: A Mediation Analysis

Sufyan Habib, Nawaf N. Hamadneh, Mohammed Arshad Khan · Sustainability · 2021 · 41 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +21

The Relationship between Digital Marketing, Customer Engagement, and Purchase Intention via OTT Platforms

Sufyan Habib, Nawaf N. Hamadneh, Asif Hassan · Journal of Mathematics · 2022 · 37 citations · Full text

Digital Marketing, Consumer Research, Communication +22

Mobile Assisted Language Learning: Evaluation of Accessibility, Adoption, and Perceived Outcome among Students of Higher Education

Sufyan Habib, Ahsanuddin Haider, Samar Sufyan Mohammad Suleman et al. · Electronics · 2022 · 17 citations · Full text

Second Language Learning, Education, Educational Application +18

Gender Sensitivity in Accessing Healthcare Services: Evidence from Saudi Arabia

Sufyan Habib, Mohammed Arshad Khan, Nawaf N. Hamadneh · Sustainability · 2022 · 17 citations · Full text

Healthcare Provision, Saudi Arabia, Sustainable Development +21

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