Concepedia

Somesh Kumar Sinha

SK

2

Publications

171

Citations

2

H-Index

2018

Active since

Affiliations

Maulana Azad National Institute of Technology(Current)

Somesh Kumar Sinha is an author at Maulana Azad National Institute of Technology specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementConsumer BehaviorConsumer ResearchBrandingBrand EquityBrand LoyaltyBrand StrategyBrand Awareness

Publications per year

2018–2019

2

Publications

2

Impact of sales Promotion's benefits on perceived value: Does product category moderate the results?

Somesh Kumar Sinha, Priyanka Verma · Journal of Retailing and Consumer Services · 2019 · 152 citations

Customer Satisfaction, Sales Promotion, Perceived Value +10

Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation

Somesh Kumar Sinha, Priyanka Verma · Global Business Review · 2018 · 19 citations

Consumer Research, Brand Strategy, Utilitarian Benefits +20

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