Concepedia

Author

Valérie Gauthier

École Supérieure des Sciences Économiques et Commerciales

Also Known As

Gauthier, Valerie, Gauthier, Valérie, Valerie Gauthier, Valérie Gauthier

26

Publications

44

Citations

3

H-Index

12

Concepts

All Affiliations

École Supérieure des Sciences Économiques et Commerciales
VG

About

Valérie Gauthier is an author at École Supérieure des Sciences Économiques et Commerciales specializing in market segmentation, business strategy, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

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Business

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2

Management

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Communication

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Marketing

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Category Management

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Valérie Gauthier

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1

Publications

21

Citations

1

H-Index

YearCitations

Competing Through Categorization: Product- and Audience-Centric Strategies in an Evolving Categorical Structure

Farah Kodeih, Hamid Bouchikhi, Valérie Gauthier

Organization Studies

2018

21

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