Concepedia

Fumikazu Morimura

FM

Statistics

Publications

2

Citations

77

H-Index

2

Active since

2018

Affiliations

Hokkaido University(Current)

Kobe University

Fumikazu Morimura is an author at Hokkaido University specializing in business, market orientation fit, and firm performance.

Publications per year

2018–2022

2

Publications

2

The intermediating role of big data analytics capability between responsive and proactive market orientations and firm performance in the retail industry

Fumikazu Morimura, Yuji Sakagawa · Journal of Retailing and Consumer Services · 2022 · 53 citations

Business, Marketing, Marketing Management +17

Information technology use in retail chains: Impact on the standardisation of pricing and promotion strategies and performance

Fumikazu Morimura, Yuji Sakagawa · Journal of Retailing and Consumer Services · 2018 · 24 citations

Business, Information Technology, Management Information Systems +16

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