Tanu M. Goyal

Statistics

Publications

Citations

H-Index

Active since

2012

Affiliations

Tanu M. Goyal is an author at University of Missouri specializing in international marketing, consumer brand perception, and retail consumer behavior.

Publications per year

2012–2017

Publications

Are Indian consumers brand conscious? Insights for global retailers

Arpita Mukherjee, Divya Satija, Tanu M. Goyal et al. · Asia Pacific Journal of Marketing and Logistics · 2012 · 60 citations

Business, Marketing, Marketing Management +15

India's exports of food products: Food safety related issues and way forward

Tanu M. Goyal, Arpita Mukherjee, Avantika Kapoor · Econstor (Econstor) · 2017 · 12 citations · Full text

Agriculture, Organic Agriculture, Sustainable Agriculture +17

1–2 of 2