María Concepción Parra Meroño

Green Packaging from Consumer and Business Perspectives

Gonzalo Wandosell Fernández de Bobadilla, María Concepción Parra Meroño, Alfredo Alcayde et al. · Sustainability · 2021 · 226 citations · Full text

Green Packaging, Food Packaging, Green Marketing +23

Participative marketing: extending social media marketing through the identification and interaction capabilities from the Internet of things

Antonio J. Jara, María Concepción Parra Meroño, Antonio Skármeta · Personal and Ubiquitous Computing · 2013 · 69 citations · Full text

Participatory Design, Social Media, Digital Marketing +15

Marketing 4.0: A New Value Added to the Marketing through the Internet of Things

Antonio J. Jara, María Concepción Parra Meroño, Antonio Skármeta · 2012 · 63 citations

Marketing Analytics, Web Of Thing, Engineering +20

Transforming Communication Channels to the Co-Creation and Diffusion of Intangible Heritage in Smart Tourism Destination: Creation and Testing in Ceutí (Spain)

Andrea Gómez-Oliva, Joanna Alvarado-Uribe, María Concepción Parra Meroño et al. · Sustainability · 2019 · 48 citations · Full text

Engineering, Digital Marketing, Smart City +24

Corporate Diplomacy Strategy and Instruments; With a Discussion about “Corporate Diplomacy and Cyclical Dynamics of Open Innovation”

Manuel-Alejandro Egea-Medrano, María Concepción Parra Meroño, Gonzalo Wandosell Fernández de Bobadilla · Journal of Open Innovation Technology Market and Complexity · 2020 · 21 citations · Full text