Concepedia

Ginger Rosenkrans

GR

Statistics

Publications

5

Citations

195

H-Index

5

Active since

1999

Affiliations

Pepperdine University(Current)

Ginger Rosenkrans is an author at Pepperdine University specializing in advertising, digital advertising, and marketing.

Publications per year

1999–2018

5

Publications

5

The Creativeness and Effectiveness of Online Interactive Rich Media Advertising

Ginger Rosenkrans · Journal of Interactive Advertising · 2009 · 115 citations

Social Sciences, Communication, Marketing +17

Maximizing User Interactivity through Banner Ad Design

Ginger Rosenkrans · Journal of Promotion Management · 2010 · 32 citations

Business, Marketing, Marketing Management +17

Optimizing Location-Based Mobile Advertising Using Predictive Analytics

Ginger Rosenkrans, Keli Myers · Journal of Interactive Advertising · 2018 · 24 citations

Business, Marketing, Marketing Management +17

Design Considerations for an Effective Online Environment

Ginger Rosenkrans · Journalism & Mass Communication Educator · 2001 · 12 citations

Education, Educational Technology, Higher Education +14

Assessment of the Adult Student's Progress in an Online Environment

Ginger Rosenkrans · The Internet and Higher Education · 1999 · 12 citations

Education, Educational Assessment, Educational Technology +14

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