Emmanuel Chéron

The Attitudes Underlying Preferences of Young Urban Educated Polish Consumers Towards Products Made in Western Countries

Jean‐Sébastien Marcoux, Pierre Filiatrault, Emmanuel Chéron · Journal of International Consumer Marketing · 1997 · 246 citations

Behavioral Decision Making, Consumer Study, Consumer Research +16

Leisure Activities and Perceived Risk

Emmanuel Chéron, J. R. Brent Ritchie · Journal of Leisure Research · 1982 · 138 citations

Leisure Study, Behavioral Decision Making, Consumer Research +21

The effects of brand‐cause fit and campaign duration on consumer perception of cause‐related marketing in Japan

Emmanuel Chéron, Florian Kohlbacher, Kaoru Kusuma · Journal of Consumer Marketing · 2012 · 112 citations

Brand Strategy, Social Marketing, Consumer Research +21

Electric vehicle purchasing intentions: The concern over battery charge duration

Emmanuel Chéron, Michel Zins · Transportation Research Part A Policy and Practice · 1997 · 98 citations

Electrical Engineering, Engineering, Energy Management +5

Understanding “silver” consumers through cognitive age, health condition, financial status, and personal values: Empirical evidence from the world's most mature market Japan

Florian Kohlbacher, Emmanuel Chéron · Journal of Consumer Behaviour · 2011 · 68 citations

Quality Of Life, Consumer Uncertainty, Aging +26