Concepedia

Un-Kon Lee

UL

7

Publications

521

Citations

7

H-Index

2013

Active since

Affiliations

University of Suwon(Current)

Un-Kon Lee is an author at University of Suwon specializing in interactive marketing, user experience, and management.

Top concepts

MarketingManagementCommunicationUser ExperienceInteractive MarketingTourismBusinessDigital MarketingCustomer SatisfactionDestination Marketing

Publications per year

2013–2022

7

Publications

7

UTAUT in Metaverse: An “Ifland” Case

Un-Kon Lee, Hye-Kyung Kim · Journal of theoretical and applied electronic commerce research · 2022 · 172 citations · Full text

Artificial Intelligence, Engineering, Metaverse +23

Effects of collaborative online shopping on shopping experience through social and relational perspectives

Hongki Kim, Kil-Soo Suh, Un-Kon Lee · Information & Management · 2013 · 151 citations

Customer Experience, Customer Satisfaction, Online Customer Behavior +13

Tourism Using Virtual Reality: Media Richness and Information System Successes

Un-Kon Lee · Sustainability · 2022 · 102 citations · Full text

Customer Satisfaction, Tourism Management, Tourism Performance +21

Impact of anonymity on roles of personal and group identities in online communities

Kyung Kyu Kim, Ae Ri Lee, Un-Kon Lee · Information & Management · 2018 · 56 citations

Social Identity, Social Media, Engineering +14

International Tourism Advertisements on Social Media: Impact of Argument Quality and Source

Un-Kon Lee · Sustainability · 2017 · 15 citations · Full text

Tourism Management, International Tourism Advertising, Tourist Experience +24

Rows per page

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