Concepedia
Statistics
Publications
4
Citations
125
H-Index
Active since
2017
Affiliations
Christ University(Current)
Mahatma Gandhi University
Tijo Thomas is an author at Christ University specializing in business, advertising, and marketing.
Publications per year
2017–2021
The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit
Tijo Thomas, Johney Johnson · Vision The Journal of Business Perspective · 2017 · 53 citations
Business, Marketing, Marketing Management +14
Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision
Tijo Thomas, Naveli Singh, K. G. Ambady · Vision The Journal of Business Perspective · 2019 · 46 citations
Business, Marketing, Marketing Management +13
The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model
Tijo Thomas, Johney Johnson · Vision The Journal of Business Perspective · 2019 · 15 citations
Business, Marketing, Marketing Management +16
Deep learning-based image-analysis algorithm for classification and quantification of multiple histopathological lesions in rat liver
Taishi Shimazaki, Ameya Deshpande, Anindya Hajra et al. · Journal of Toxicologic Pathology · 2021 · 11 citations · Full text
Computing, Pathology, Toxicology +17
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