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Publications
1
Citations
27
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Active since
2018
Umberto Rosin is an author specializing in word-of-mouth marketing, visitor studies, and electronic reviews.
Publications per year
2018–2018
How the Attributes of a Museum Experience Influence Electronic Word-of-Mouth Valence: an Analysis of Online Museum Reviews
Francesco Zanibellato, Umberto Rosin, Francesco Casarin · ARCA (Università Ca' Foscari Venezia) · 2018 · 27 citations
Humanities, Marketing, Marketing Management +12
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