María de las Mercedes de Obesso

Statistics

Publications

Citations

520

H-Index

Active since

2020

Affiliations

EAE Business School(Current)

ESIC Business & Marketing School

María de las Mercedes de Obesso is an author at EAE Business School specializing in digital competencies, artificial intelligence, and online learning.

ORCID

Publications per year

2020–2024

Publications

Digital transformation and European small and medium enterprises (SMEs): A comparative study using digital economy and society index data

Marinko Škare, María de las Mercedes de Obesso, Samuel Ribeiro‐Navarrete · International Journal of Information Management · 2022 · 370 citations

Business, Information Systems, Management Information Systems +16

Brand antiquity and value perception: Are customers willing to pay higher prices for older brands?

Thomas Baumert, María de las Mercedes de Obesso · Journal of Business Research · 2020 · 39 citations

Business, Marketing, Marketing Management +14

How do students perceive educators' digital competence in higher education?

María de las Mercedes de Obesso, Margarita Núñez Canal, Carlos Alberto Pérez Rivero · Technological Forecasting and Social Change · 2023 · 36 citations

Education, Educational Technology, Higher Education +10

Why Do Companies Employ Prohibited Unethical Artificial Intelligence Practices?

Mariano Méndez-Suárez, María de las Mercedes de Obesso, Óliver Carrero Márquez et al. · IEEE Transactions on Engineering Management · 2023 · 27 citations · Full text

Computing, Computer Science, Cybersecurity +17

Artificial intelligence to manage workplace bullying

María de las Mercedes de Obesso, Carlos Alberto Pérez Rivero, Óliver Carrero Márquez · Journal of Business Research · 2023 · 26 citations

Computing, Computer Science, Psychology +14

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