Concepedia

Irina Ilyina

II

Statistics

Publications

6

Citations

125

H-Index

6

Active since

2019

Affiliations

Saint Petersburg State Electrotechnical University(Current)

Institute for Regional Economics

Kazan Federal University

Plekhanov Russian University of Economics

Saint Petersburg University of Management and Economics

Irina Ilyina is an author at Saint Petersburg State Electrotechnical University specializing in social sciences, business, and communication.

Publications per year

2019–2023

6

Publications

6

AI technologies in the analysis of visual advertising messages: survey and application

Larisa V. Sharakhina, Irina Ilyina, Dmitrii Kaplun et al. · Journal of Marketing Analytics · 2023 · 34 citations

Business, Computer Science, Marketing +14

Metaverse - Death to Offline Communication or Empowerment of Interaction?

Irina Ilyina, Ekaterina A. Eltikova, Ksenia A. Uvarova et al. · 2022 · 23 citations

Social Sciences, Communication, Communication Theory +9

“Employee Engagement” Management Facilitates the Recovery from Crisis Situations

Elvir Akhmetshin, Irina Ilyina, Valeriia V. Kulibanova et al. · 2019 · 21 citations

Management, Communication, Organizational Behavior +8

Exploring UTAUT Model in Mobile 4.5G Service: Moderating Social–Economic Effects of Gender and Awareness

Sara Mehrab Daniali, Sergey Barykin, Marzieh Zendehdel et al. · Social Sciences · 2022 · 21 citations · Full text

Social Sciences, Information Systems, Information Technology +14

Special aspects of master data-based integrated management of region reputation in modern IT environment

Elvir Akhmetshin, Irina Ilyina, Valeriia V. Kulibanova et al. · IOP Conference Series Materials Science and Engineering · 2019 · 14 citations · Full text

Business, Information Systems, Information Technology +7

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