Luis Matosas-López

Factors Increasing Consumer Engagement of Branded Content in Instagram

Elena Cuevas-Molano, Luis Matosas-López, César Bernal Bravo · IEEE Access · 2021 · 55 citations · Full text

Constructing an Instrument with Behavioral Scales to Assess Teaching Quality in Blended Learning Modalities

Luis Matosas-López, Juan Carlos Aguado Franco, José Gómez Galán · Journal of New Approaches in Educational Research · 2019 · 47 citations · Full text

Education, Teacher Education, Digital Learning Environment +17

The Management of Digital Marketing Strategies in Social Network Services: A Comparison between American and European Organizations

Luis Matosas-López · Journal of Open Innovation Technology Market and Complexity · 2021 · 37 citations · Full text

The influence of brand credibility and brand loyalty on customer satisfaction and continued use intention in new voice assistance services based on AI

Luis Matosas-López · Journal of Marketing Analytics · 2024 · 23 citations · Full text

Customer Experience, Customer Satisfaction, Service Quality +9

Converting Likert Scales Into Behavioral Anchored Rating Scales(Bars) For The Evaluation of Teaching Effectiveness For Formative Purposes

Luis Matosas-López, S. Leguey, Luis Miguel Doncel · Journal of University Teaching and Learning Practice · 2019 · 20 citations · Full text

Teacher Education, Performance Studies, Student Assessment +14