Concepedia
1
Publications
29
Citations
H-Index
2008
Active since
Affiliations
Fundação Getulio Vargas(Current)
Cleusa Satico Yamamoto Sublaban is an author at Fundação Getulio Vargas specializing in customer satisfaction, management, and marketing.
Top concepts
BusinessMarketingManagementMobile MarketingConsumer ResearchCustomer Satisfaction
Publications per year
2008–2008
Estimating cellphone providers' customer equity
Cleusa Satico Yamamoto Sublaban, Francisco Aranha · Journal of Business Research · 2008 · 29 citations
Customer Satisfaction, Mobile Marketing, Mobile Commerce +6
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