Concepedia

Marcella Rothermel

MR

Statistics

Publications

1

Citations

22

H-Index

1

Active since

2019

Affiliations

Universität Innsbruck(Current)

Marcella Rothermel is an author at Universität Innsbruck specializing in business, mergers and acquisitions theory, and strategic marketing.

Publications per year

2019–2019

1

Publications

1

Marketing Integration Decisions, Intermediate Goals and Market Expansion in Horizontal Acquisitions: How Marketing Fit Moderates the Relationships on Intermediate Goals

Florian Bauer, Marcella Rothermel, Shlomo Y. Tarba et al. · British Journal of Management · 2019 · 22 citations · Full text

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