2
Publications
110
Citations
2
H-Index
1991
Active since
P. M. Fischer is an author specializing in marketing, child development, and consumer research.
Top concepts
MarketingChild DevelopmentConsumer ResearchHealthBrandingEducationManagementAdvertisingPublic HealthBrand Strategy
Publications per year
1991–1995
2
2
RJ Reynolds' Camel Cash: another way to reach kids
Jason Richards, Joseph R. DiFranza, C. M. Fletcher et al. · Tobacco Control · 1995 · 18 citations · Full text
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