1
Publications
25
Citations
1
H-Index
2013
Active since
Masa Sakthi Velmurugan is an author specializing in consumer behavior, digital marketing, and consumer research.
Top concepts
MarketingManagementTechnologyCommunicationUser ExperienceMobile MarketingConsumer BehaviorConsumer ResearchDigital MarketingCustomer Satisfaction
Publications per year
2013–2013
1
1
Manivannan Senthil Velmurugan, Masa Sakthi Velmurugan · Asian Journal of Marketing · 2013 · 25 citations · Full text
Customer Satisfaction, Consumer Decision Making, Mobile Marketing +14
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